Launching A Bricks & Mortar Fashion Boutique with Ilona Marasea, founder of Ilona Anthony
Ilona Marasea
Monday, 1 January 2018
We dive into the world of setting up a bricks and mortar fashion retail store. Having already taken a look at the runnings of an interior home furnishing shop, Ilona Anthony gives us her insight into launching her beautiful fashion store in Melbourne, Australia. Ilona is a true inspiration as a granny entrepreneur and shares brilliant tips on how she set up her store and attracts her ideal client.
In this video you'll learn:
- The advantages of online vs. bricks and mortar
- The steps to set up a shop
- About visual merchandising
- How much funding it takes to open a shop
- Advice for running a physical shop
- About items that sell well and upselling tips.
- Tips for designers who want to be stocked in a bricks and mortar
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Running a Bricks & Mortar & an Introduction to Franchising with Wendy Batten, Front Porch Mercantile
with Wendy BattenRead More...Summary
We had the pleasure of interviewing Wendy Batten, founder and director of Front Porch Mercantile, a retail store in North America selling beautiful, reclaimed furniture which you can buy fully upcycled with their own ethical paints, or, you can join in one of their workshops to learn how to do it yourself (among many other things). An incredible nose for business, Wendy is also a coach and works with two of the biggest ethical paint lines in North America. But even more impressive, is that just five years in, Wendy has franchised the business and is currently opening store numbers three and four!