Your USP and Business Model
The SFC Team
Tuesday, 1 March 2022
This is part one of What To Do Before You Launch Your Business: Your USP and Business Model. We are uncovering the Foundations Of A Healthy Business, but before you are ready to grow and thrive, you need to launch successfully!
Your unique selling point or selling proposition is what makes your business different from your competition. So it is integral to get this right from the very beginning, often before you even have a final product or service designed. In this Lesson we will help you discover what your USP is, and how to create one. This launches into how to identify your customer and understand how they buy, because though you may have a great USP, who's going to know if you're in the wrong place? We then dive in to the different types of sustainable business models to guide you in acknowledging where your brand motivation lies, and what your product or service will provide.
As always, we are joined by industry professionals for expert input and guidance, including fashion consultant Vicki Wallis, Mirela de Lacerda, Sue Barrett, Paris Hodson (STALF), Christine Knott, Saumen Kar, Sam Mabley (Found Hea), Deborah Lynch-Shyllon, Julie Bérubé (Field Of Ponies), Nataliya Makulova, Wendy Batten, Dr. Francesco Mazzarella and Birdsong.
Firstly, watch the introduction video from Charlie Bradley Ross, where she explains the importance of your USP and selecting a sustainable business model that works for you. Then head into each segment below. Have your What To Do Before You Launch Your Business Checklist handy to make notes and check off what elements of your business you have already completed.
In this Lesson you will learn:
- How to discover your Unique Selling Point, including what a USP is and where to start in creating one
- How to identify your customer and understand how they buy
- What your brand motivation is, and how to find it
- The different types of sustainable business models and a run down of what they are: DTC, MTO, B2B, Retail, Social Enterprise
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Addressing Your Competitors
with The SFC TeamRead More...Summary
This is part two of What To Do Before You Launch Your Business: Addressing Your Competitors. We are uncovering the Foundations Of A Healthy Business, but before you are ready to grow and thrive, you need to launch successfully!
Easily overlooked, competitive analysis is one of the most critical steps of your business. The main reasons to understand your competitors are to determine their strengths and weaknesses, and find opportunities that you can capitalise on, and ultimately ensure you are not offering the same thing as someone else so you can stand out from the crowd. But how do you even find out who your competitors are? In this Lesson, we provide you with a helpful Competitor Analysis so that you can get into the motions of addressing who your competitors are, followed on with guidance on conducting good market and customer research.
As always, we are joined by industry professionals for expert input and guidance, including Vicki Wallis and Malin Ekengren.
Firstly, watch the introduction video from Charlie Bradley Ross, where she explains the importance of addressing your competitors. Then head into each segment below. Have your What To Do Before You Launch Your Business Checklist handy to make notes and check off what elements of your business you have already completed.