Pricing Your Products To Sell
The SFC Team
Tuesday, 1 March 2022
This is part seven of What To Do Before You Launch Your Business: Pricing Your Products To Sell. We are uncovering the Foundations Of A Healthy Business, but before you are ready to grow and thrive, you need to launch successfully!
Pricing your product or service does not need to be difficult or scary. In this Lesson we guide you through terminology that could be new to you if this is your first venture, such as 'margin' and 'landed cost', and how to get started on figuring out a price for your product. We guide you through pricing structures dependent on where and how you want to sell (which you should have discovered in the previous Lesson on Creating Your Sales and Marketing Strategies), and the tech tools available that will support your accountancy and reporting. As always, we are joined by industry professionals for expert input and guidance, including Thierry Bayle and Maria Pesin.
Firstly, watch the introduction video from Charlie Bradley Ross, where she explains the importance of establishing your value - and therefore your pricing strategy - in order to sell your products or service. Then head into each segment below. Have your What To Do Before You Launch Your Business Checklist handy to make notes and check off what elements of your business you have already completed.
In this Lesson you will learn:
- What the 'margin' is and how to work yours out
- What 'pricing' is and how to work out your pricing for wholesale and retail
- Tech tools to utilise to support your accountancy and reporting
Login to view this lesson. Not a Professional Member of The Sustainable Fashion Collective?
Find out more here or, click to enjoy our free articles before upgrading
Next Lesson
-
Creating Your Sales and Marketing Strategies
with The SFC TeamRead More...Summary
This is part six of What To Do Before You Launch Your Business: Creating Your Sales and Marketing Strategies. We are uncovering the Foundations Of A Healthy Business, but before you are ready to grow and thrive, you need to launch successfully!
Another whopping and potentially daunting subject to cover, especially if the thought of sales or marketing fills you with dread - ultimately it is talking about yourself and your business, but in order to be successful and grow your idea into a sustainable profitable venture, you need to sell! In this Lesson we uncover what a sales and marketing strategy is, and what you need in order develop one. We then guide you through the key elements of selling, from choosing where you should sell, to how you should sell, and all of the inbetween topics that will make the decision-making less frightening, such as creating a pre-order sales model, to opening your own shop, to using social platforms to sell.
As always, we are joined by industry professionals for expert input and guidance, including Connie di Gennaro, Sabine Harnau, Caroline Henne, Jonathan Chippindale, Zak Avery and Davina Ebikeme.
Firstly, watch the introduction video from Charlie Bradley Ross, where she explains the importance of developing a sales and marketing strategy that works for you. Then head into each segment below. Have your What To Do Before You Launch Your Business Checklist handy to make notes and check off what elements of your business you have already completed.