Producing Animal Fibres in Rural Artisanal Communities with The Good Growth Company
The Good Growth Company's purpose is to build business systems that create value by design; holistic systems that are regenerative not extractive, will restore the environment, will revive communities, and deliver economic prosperity. They say that "growth has to be seen as growth in value, not scale".
Agriculture suffers acutely from the problems of old school growth, and here is where The Good Growth Company sees a big opportunity to create new value chains. In this lesson with co-founder Mandar Jayawant, we chat about the incredible business system he and his co-founder have developed over 10 years of trial and error to put community at the heart of the system rather than as an afterthought.
In this video you'll learn:
- The background behind The Good Growth Company
- About environmental issues caused by cashmere goats
- The benefits of working with yak and guanaco
- Ways to work with small rural communities
- The opportunities and challenges with systems-based approaches
- What designers should know when working with niche raw materials
- TGGC's business prototypes to inspire
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Creating Value Along The Supply Chain with Lebenskleidungwith Benjamin Itter
Lebenskleidung has been around 12 years. With the credo "More Than Fabrics", they love and live sustainably across the whole supply chain. Founded by Ben, Enrico and Christoph, the business works in small teams to produce fair and sustainable fabrics, mostly organic and with very well established producer relationships. They have a permanent stock program so can work business-to-business from 1 metre onwards, but for their twice yearly collections they innovate along the way to improve quality, social benefits and environmental safety.
Lebenskleidung are honorary members of the IVN, an association of more than 100 companies from various sectors of the leather and textile industry, working together for ecological and socially responsible business practices. They are also a member of Unternehmensgrün, a cross-industry green association that sees itself as a productive and strong network of sustainable businesses that can actually have political influence.
Benjamin Itter, the Co-Founder, CEO and Head of Marketing regales us here with the story of how and why Lebenskleidung was founded, along with three fibre case studies that showcase the ways in which the business is pioneering change for the rest of the textile industry.