Producing Animal Fibres in Rural Artisanal Communities with The Good Growth Company

Mandar Jayawant Wednesday, 1 July 2020

The Good Growth Company's purpose is to build business systems that create value by design; holistic systems that are regenerative not extractive, will restore the environment, will revive communities, and deliver economic prosperity. They say that "growth has to be seen as growth in value, not scale".

Agriculture suffers acutely from the problems of old school growth, and here is where The Good Growth Company sees a big opportunity to create new value chains. In this lesson with co-founder Mandar Jayawant, we chat about the incredible business system he and his co-founder have developed over 10 years of trial and error to put community at the heart of the system rather than as an afterthought.


In this video you'll learn:

  • The background behind The Good Growth Company
  • About environmental issues caused by cashmere goats
  • The benefits of working with yak and guanaco
  • Ways to work with small rural communities
  • The opportunities and challenges with systems-based approaches
  • What designers should know when working with niche raw materials
  • TGGC's business prototypes to inspire

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