Direct-To-Consumer (DTC) Business Strategy and Implementation

Nataliya Makulova Tuesday, 1 May 2018

This is a 29 minute Lesson as part of a three-part series from fashion tech consultant Nataliya Makulova.

If you are trying to make sense of the interface between technology and your business, Nataliya Makulova can answer all of your questions. Nataliya is a fashion-tech and sustainability consultant. As the founder of her own consulting agency Balanced Fashion, she plugs into the latest fashion and technology trends. On top of an already impressive resumé, she takes her obligation to care for the planet seriously and encourages ethical business practices, which includes helping businesses determine whether they can use existing technology for their problems or whether the company needs to develop a product solution from the ground up.

Don’t let the tech world intimidate you; this Lesson is a three-parter, with follow up Lessons on How To Use Technology To Boost Direct-To-Consumer Sales For A Fashion Brand and How To Use Technology Tools To Automate And Streamline Operations.


In this Lesson you will learn:

  • The direct-to-consumer business model and how it is different from the wholesale business model
  • The advantages and challenges of the direct-to-consumer business model
  • Different businesses that are successfully navigating the direct-to-consumer business model
  • Tips to hone your direct-to-consumer business model
  • Specific ways that you can do direct-to-consumer business and the operations platforms that you might need
  • The importance of investing in your own business through stock, crowdfunding and customer service

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Next Lesson

  • How To Use Technology To Boost Direct-To-Consumer (DTC) Sales For A Fashion Brand

    with Nataliya Makulova
    Summary

    This is a 16 minute Lesson as part of a three-part series from fashion tech consultant Nataliya Makulova. Efficient and streamlined businesses not only save time and stress, but will help you increase revenue while reducing expenses. In this Lesson, learn how to embrace technology to start maximising sales.

    Nataliya is a fashion-tech and sustainability consultant. As the founder of her own consulting agency Balanced Fashion, she plugs into the latest fashion and technology trends. On top of an already impressive resumé, she takes her obligation to care for the planet seriously and encourages ethical business practices, which includes helping businesses determine whether they can use existing technology for their problems or whether the company needs to develop a product solution from the ground up.

    Don’t let the tech world intimidate you; this Lesson is a three-parter, with follow up Lessons on How To Use Technology Tools To Automate And Streamline Operations and Direct-To-Consumer (DTC) Business Strategy and Implementation.

    Read More...