Protecting Your Brand & Designs

Charlie Bradley Ross Tuesday, 1 May 2018

With countless cases of retail giants copying upcoming creatives and independent designers, protecting your designs and your brand is something you need to take seriously.

David Fyfield, an associate at the law firm, Charles Russell Speechlys LLP, specialises in intellectual property rights, such as patents, trademarks, design rights and copyright in particular - essential to protecting designers. In this video, David clarifies how we should be legally protecting ourselves from the outset.


In this interview, David shares:

  • Things to think about before choosing a brand name.
  • Trademarks: what they cover, the advantages, how to register a trademark, how to enforce one, associated costs, renewal fees.
  • Intellectual Property rights:
    • 1. Copyright: what it covers, the advantages, how to register one, associated costs.
    • 2. Design right: what it covers, the advantages, how to register one, associated costs, renewal fees.
    • 3. European community unregistered design right: what it covers, the advantages, how to register one, things to remember, associated costs, renewal fees.
    • 4. UK unregistered design right: what it covers, the advantages, how to register one, things to remember, associated costs, renewal fees.
  • Patents: what they cover, the advantages, how to register one, things to remember, associated costs, renewal fees.
  • What to do if a brand copies your idea and how to enforce intellectual property rights.
  • How to make the most of your property rights through licensing.
  • How to protect yourself if you want to become a global brand.
  • Steps to protect your brand.

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