The Psychology Of Shopping
Stephanie Steele
Tuesday, 1 December 2020
Though it may seem unethical to be using key psychological theories that influence customer experience, in the end, you want customers in your shop or on your website to buy your product or subscribe to your service. As humans, there are behaviours we do subconsciously, and marketers tap into this whether we like it or not. In fact, these theories are also used in politics.
As a responsible business, understanding these theories will help you become aware when assessing competitors, reviewing customer feedback and checking in on analytics of your site. And, as an ethically and sustainably-minded business owner, you have the reigns to be honest with your customer about what you're doing and why - there is no reason why these marketing tactics need to be hush hush as our examples will show.
Dive in to better understand the key 7 psychological theories that you can use to drive traffic, increase footfall, and spread the word of your business.
Thumbnail image: Clay Banks on Unsplash
In this video you'll learn about key psychological theories:
- Social proof
- Loss aversion
- Self efficacy
- Pain of paying
- Paradox of choice
- Decoy effect
- von Restorff effect
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