Manufacturing In-House and Made-To-Order

Paris Hodson Friday, 1 February 2019

This is a 23 minute interview with Paris Hodson, founder of womenswear brand STALF. Named after her grandparents, Stella and Alf, Paris established STALF out of a frustration with how disconnected the fashion industry is. Based in the Lincolnshire Wolds in the UK, they make all of their items to order - by hand in the traditional factory sense. Here, we talk to Paris about growing Stalf, how they established their business model, and overcoming some of the challenges she has faced with her business.


In this Lesson, you will learn:

  • How Paris established Stalf, and why
  • Why they don't produce wholesale items
  • How they continue their commitment to being a sustainable brand
  • Juggling personal-life and work-life
  • Paris' tips to other designers

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