Named after her grandparents, Stella and Alf, Paris established STALF out of a frustration with how disconnected the fashion industry is. Based in the Lincolnshire Wolds in the UK, they handmake all of their items to order. Here, we talk to Paris about growing Stalf, how they established their business model and overcoming some of the challenges she has faced with this.
In this video, you'll learn:
- How Paris established Stalf.
- Why they don't produce wholesale items.
- How they continue their commitment to being a sustainable brand.
- Juggling personal-life and work-life.
- Paris' tips to other designers.
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Fibres: Microns & Propertieswith Charlie Bradley Ross
In my opinion, it's vital that to be a great designer, you have a solid understanding of the construction of fabric. The technical terminology and nitty-gritty of fabric production sometimes get swept aside, but knowing how textiles are made and the different features that will affect the way they look and feel, is crucial and can be the difference between a product that works for your customer, and a product that's thrown away.