Pricing Strategies for Ethical Brands

This is a 31 minute Lesson. For many social entrepreneurs, embracing the dualism — do good and make money — is not easy. Never the less, it's undeniable that in order to make any continued, positive impact, you must absolutely make money - so how do you reconcile the two?

With invaluable experience working alongside huge fashion names, such as Karl Lagerfeld, Jeroen van der Heide turned his passion for fashion to do social good and co-founded Impakt Tribe, a Netherlands-based platform that connects start-ups to Impact Investors. He launched his own companies with crowdfunding campaigns and uses his knowledge of this popular method to help businesses navigate the tricky path of early investments. In this video he talks about starting his own zero-waste T-shirt brand, TShared, where his customers vote on which designs get manufactured. His approach to the topic of money is refreshingly honest and he offers straightforward answers to questions that we might sometimes turn a blind eye to.