Pricing Strategies for Ethical Brands
For many social entrepreneurs, embracing the dualism — do good and make money — is not easy. Never the less, it's undeniable that in order to make any continued, positive impact, you must absolutely make money - so how do you reconcile the two?
With invaluable experience working alongside huge fashion names, such as Karl Lagerfeld, Jeroen van der Heide turned his passion for fashion to do social good and co-founded Impakt Tribe, a Netherlands-based platform that connects start-ups to Impact Investors. He launched his own companies with crowdfunding campaigns and uses his knowledge of this popular method to help businesses navigate the tricky path of early investments. In this video he talks about starting his own zero-waste T-shirt brand, TShared, where his customers vote on which designs get manufactured. His approach to the topic of money is refreshingly honest and he offers straightforward answers to questions that we might sometimes turn a blind eye to.
In this video you'll learn:
- About crowdfunding campaigns that get results
- How much is enough to set up a sustainable fashion business?
- How to get started when you're inexperienced
- About risky, early-stage investments
- How to communicate the value of your product. What is worth highlighting to maintain integrity and to explain the price to your audience?
- Why transparency matters and adds value to your product
- Pricing strategy tips for ethical brands
- Is it worth experimenting with your product prices?
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