Pricing A Fashion Product For Retailers

Maria Pesin Monday, 1 April 2019

Have you ever wondered what it takes to grow a multi-million dollar business? This is a 32 minute Lesson with Vibe Consulting, a New York-based sales consultancy founded by Maria Pesin. Maria is a senior apparel industry executive with over 30 years of field experience and responsible for launching and growing several multimillion-dollar fashion businesses, including Sienna Studio and the Jessica Simpson brand.

In this Lesson, Maria offers her tips on selling styles to retailers - drawing on her experience of working with the likes of Saks, Neiman Marcus, Bloomingdale’s and Nordstrom - as well as how to manage and better structure your markdowns during sale seasons.


In this Lesson you will learn:

  • How to grow a million-dollar business
  • Top tips when working with retail stores
  • The numbers you need to know: COGS, LDP, IMU, MSRP
  • Cost-saving tips
  • About pricing a product for retailers
  • About margin erosion and how to combat it
  • When to put products on sale

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