Pricing A Fashion Product For Retailers
Have you ever wondered what it takes to grow a multi-million dollar business? This is a 32 minute Lesson with Vibe Consulting, a New York-based sales consultancy founded by Maria Pesin. Maria is a senior apparel industry executive with over 30 years of field experience and responsible for launching and growing several multimillion-dollar fashion businesses, including Sienna Studio and the Jessica Simpson brand.
In this Lesson, Maria offers her tips on selling styles to retailers - drawing on her experience of working with the likes of Saks, Neiman Marcus, Bloomingdale’s and Nordstrom - as well as how to manage and better structure your markdowns during sale seasons.
In this Lesson you will learn:
- How to grow a million-dollar business
- Top tips when working with retail stores
- The numbers you need to know: COGS, LDP, IMU, MSRP
- Cost-saving tips
- About pricing a product for retailers
- About margin erosion and how to combat it
- When to put products on sale
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Additional Pricing Methods & How to Add Value To Your Productwith Charlie Bradley Ross
Discerning buyers will attract discerning customers. Maintaining a clear sight of your customer and product value, but also the practicalities, like resources, time and flexibility will give you a better advantage when you come to scaling your business or reaching out to a new market. This video, with Charlie Bradley Ross, will help you tap into some strategies for understanding the value of your product and the ways you can communicate it.