Pricing a Product for Retailers, Vibe Consulting

Maria Pesin Monday, 1 April 2019

Have you ever wondered what it takes to grow a multi-million dollar business? Maria Pesin is a senior apparel industry executive with over 30 years of field experience and is the founder of New York-based Vibe Consulting. She is responsible for launching and growing several multimillion-dollar fashion businesses, including Sienna Studio and the Jessica Simpson brand, part of Fleet Street. In this video, she offers her tips on selling styles to retailers, drawing on her experience of working with the likes of Saks, Neiman Marcus, Bloomingdale’s and Nordstrom, as well as how to manage and better structure your markdowns during sale seasons.

In this video you'll learn:

  • How to grow a million-dollar business
  • Top tips when working with retail stores
  • The numbers you need to know: COGS, LDP, IMU, MSRP
  • Cost-saving tips
  • About pricing a product for retailers
  • About margin erosion and how to combat it
  • When to put products on sale

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