Introduction to Pricing, Global Fashion Management
It can be tricky to put a price on your product, but there are some practical guidelines you can follow to ensure your prices are aligned to your values. Establishing where your product sits in the market is a great place to start. Global Fashion Management is an international fashion business consultancy with experience working with both retail and wholesale business models. Here they share with us their expertise on setting pricing structures for both.
In this video you'll learn:
- How pricing affects your brand
- How to calculate your price based on your business model
- Financials to keep on top of
- The best business model for fashion brands
- The importance of planning
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Pricing Strategies for Ethical Brandswith Jeroen van der Heide
For many social entrepreneurs, embracing the dualism — do good and make money — is not easy. Never the less, it's undeniable that in order to make any continued, positive impact, you must absolutely make money - so how do you reconcile the two?
With invaluable experience working alongside huge fashion names, such as Karl Lagerfeld, Jeroen van der Heide turned his passion for fashion to do social good and co-founded Impakt Tribe, a Netherlands-based platform that connects start-ups to Impact Investors. He launched his own companies with crowdfunding campaigns and uses his knowledge of this popular method to help businesses navigate the tricky path of early investments. In this video he talks about starting his own zero-waste T-shirt brand, TShared, where his customers vote on which designs get manufactured. His approach to the topic of money is refreshingly honest and he offers straightforward answers to questions that we might sometimes turn a blind eye to.