Introduction To Pricing For Retail And Wholesale

Introduction To Pricing For Retail And Wholesale

Thierry Bayle Monday, 1 April 2019

This is a 12 minute Lesson fromThierry Bayle, founder of Global Fashion Management, an international fashion business consultancy that has experience working with both retail and wholesale business models.

It can be tricky to put a price on your product, but there are some practical guidelines you can follow to ensure your prices are aligned to your values. Establishing where your product sits in the market is a great place to start. Here Global Fashion Management share with us their expertise on setting pricing structures for both retail and wholesale business models.


In this Lesson you will learn:

  • How pricing affects your brand
  • How to calculate your price based on your business model
  • Financials to keep on top of
  • The best business model for fashion brands
  • The importance of planning

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