Working with Journalists, interview with ex-style editor The Metro Bel Jacobs
In this video, Bel Jacobs discusses the journalism side of the PR industry, including looking at how to approach and work with journalists, and better pitch your sustainable and ethical brand.
During her time as Style Editor for Metro, Bel interviewed some of the key figures in the fashion industry, including Karl Lagerfeld and Vivienne Westwood. Having been immersed at the top of the fashion journalism industry, Bel has exceptional knowledge on the industry, and journalists themselves. Now a freelance fashion and arts journalist and founder of beljacobs.com, watch this live Q&A to learn the inside paths in journalism, and how this can help your PR strategy.
- How to approach journalists.
- Sustainability in fashion.
- How to better promote your sustainable and ethical brand.
- Bel's views on sustainability in fashion today.
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How to Talk to Media and Journalists, with the Editor of Pebble Magazine Georgina Wilson-Powellwith Georgina Wilson-Powell
As a magazine editor of 16+ years and with the Lonely Planet and Time Out under her belt, Georgina Wilson-Powell knows what she's talking about when it comes to journalism. In November 2016 she founded Pebble Magazine, an online ethical lifestyle magazine. From what to do when you're being ignored, to email subject lines, we get down to the nitty-gritty of approaching journalists with your brand story.