Interview with Safia Minney on Growing an Eco Empire

Safia Minney Monday, 1 October 2018

Safia Minney is a force of nature in the fashion industry. She is the founder of sustainable clothing company People Tree and author of several highly read ethical fashion books. She’s also contributed to the fair fashion documentary True Cost by Livia Firth, which is a must-see. In this video, Safia shares her sustainable fashion business journey and top tips for building a successful, ethical business.


In this video, you'll learn:

  • What continually motivates Safia.
  • About becoming the first international fashion company to be certified 100% Fair Trade by the WFTO.
  • Why reviving and cherishing handcrafts is so crucial to Safia.
  • How Safia partners with celebrities and influencers.
  • The catalyst for businesses that are responsible and successful.

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Next Lesson

  • Working with Journalists, interview with ex-style editor The Metro Bel Jacobs

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    In this video, Bel Jacobs discusses the journalism side of the PR industry, including looking at how to approach and work with journalists, and better pitch your sustainable and ethical brand.

    During her time as Style Editor for Metro, Bel interviewed some of the key figures in the fashion industry, including Karl Lagerfeld and Vivienne Westwood. Having been immersed at the top of the fashion journalism industry, Bel has exceptional knowledge on the industry, and journalists themselves. Now a freelance fashion and arts journalist and founder of beljacobs.com, watch this live Q&A to learn the inside paths in journalism, and how this can help your PR strategy.

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