How to Talk to Media and Journalists, with the Editor of Pebble Magazine Georgina Wilson-Powell
As a magazine editor of 16+ years and with the Lonely Planet and Time Out under her belt, Georgina Wilson-Powell knows what she's talking about when it comes to journalism. In November 2016 she founded Pebble Magazine, an online ethical lifestyle magazine. From what to do when you're being ignored, to email subject lines, we get down to the nitty-gritty of approaching journalists with your brand story.
In this video, you'll learn:
- Things to remember when approaching journalists and media.
- What to mention when you get in touch.
- What to do if you're ignored.
- Tips to avoid disappointment when working with influencers.
- Tips on writing press releases.
- The low-down on phones and snail-mail.
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Introduction to knitwear with Charlotte Cameron from Charlotte Cameron Knitwearwith Charlotte Cameron
Trained in knitwear and knitted textile design, Charlotte Cameron works with brands to design and develop products from concept to retail. Alongside her consultancy, Charlotte Cameron Knitwear, Charlotte is also Knitwear Editor for the online platform, Knitting Industry Creative, and a visiting lecturer. She has a breadth of experience with mid to high-end brands, from those with established knitwear collections, through to start-ups. As a knitwear consultant, her key focus is to create beautiful and ethical knitwear which is commercially successful and is designed and made to last and be cherished.