Top Tips For Running A Successful Lifestyle Brand
A bitesize 8 minute video from retail buying consultant Ruth Lawrenson that gives you five top tips on running a successful lifestyle brand. Ruth has a retail career spanning more than 20 years as a home interiors and seasonal buyer for high street department store House of Fraser and luxury brand Fortnum & Mason, along with running her own lifestyle brand that focussed on handmade fair trade Indonesian products. So gain tips in this Lesson on how to launch a homewares line as part of your fashion brand, or as a completely new lifestyle label.
In this Lesson you will learn:
- How to launch a successful lifestyle brand!
- Five top tips for fashion brands transitioning into homewares, or launching a new separate label
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Implementing Circular Design Practiceswith Aurélie Fontan
Designer, maker and biotech innovator Aurélie Fontan joins us to impart wisdom on how to implement circular design practices in your fashion business. Learn about what circularity looks like now for fashion, and speculatively what it could be in the future. Address considerations including materials, sourcing and manufacture, and if there should be special considerations depending on your product category.
Aurélie also introduces Mykkö, a lab-grown mycelium leather that supports local regenerative systems, and low impact slow production methods.
The guidance given here is practical and grounded in experience, so you can take it away already and implement it into your existing or startup business.