Top Tips For Running A Successful Lifestyle Brand
Ruth Lawrenson
Wednesday, 1 December 2021
A bitesize 8 minute video from retail buying consultant Ruth Lawrenson that gives you five top tips on running a successful lifestyle brand. Ruth has a retail career spanning more than 20 years as a home interiors and seasonal buyer for high street department store House of Fraser and luxury brand Fortnum & Mason, along with running her own lifestyle brand that focussed on handmade fair trade Indonesian products. So gain tips in this Lesson on how to launch a homewares line as part of your fashion brand, or as a completely new lifestyle label.
In this Lesson you will learn:
- How to launch a successful lifestyle brand!
- Five top tips for fashion brands transitioning into homewares, or launching a new separate label
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Understanding Biodesign, Biomaterials and Biodegradability
with Cassie QuinnRead More...Summary
This 17 minute lesson helps you understand what biodesign, biomaterials and biodegradability mean, under the umbrella of regenerative textiles. Cassie Quinn is a designer, maker and researcher under self-founded consultancy and studio CQ Studio. Cassie joins us to impart wisdom and clear up some complex terminology that is frankly bandied about within all industries as a marketing point for sustainability. But how can you actually utilise biomaterials and biodesign for a product that is supposed to last many years, for instance shoes, accessories or soft furnishings? Or what and how should you design if you want your materials to biodegrade quickly, such as with certain fast fashion items?
This is an illuminating Lesson that will debunk terms, give practical guidance on using biomaterials, and raise awareness on how they fit into current (and future) systems.