How To Thrive With Focussed Sales Strategies

How To Thrive With Focussed Sales Strategies

The SFC Team Friday, 1 April 2022

Developing your sales strategy can be daunting, but having a watertight plan in place for pricing, product launches and promotions is one of the best ways to ensure the ongoing growth of your business. Drawing on invaluable advice from a number of industry experts, this Lesson will provide you with a starting point from which you can develop a strong sales strategy that will help your business to thrive.

Here we provide insight and resources from industry experts, including: Catherine Erdly [The Resilient Retail Club], Connie di Genaro [Wolf & Badger], retail buying consultant Ruth Lawrenson, and fashion-tech and sustainability consultant Nataliya Makulova.

In this Lesson you will learn:

  • About running promotions effectively 
  • How to overcome seasonality in your products
  • How to price your products with your consumer in mind 
  • About technology platforms that could boost sales 
  • How you can understand and use psychology to improve sales 

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  • Exhibiting At Fashion Shows And Hosting Ethical Events

    with The SFC Team

    Exhibiting at fashion shows and trade fairs is a natural step toward growing a business and increasing sales. Daunting though it may seem at first, exhibiting at shows and fairs is a rewarding way to improve customer relations, particularly in a world as digital-centric as the one in which we live. Showcasing your products and meeting customers in real life is one of the best ways to combat our increasing reliance on digital media. 

    Hosting events that may not have a product focus at their core is another way brands are growing their customer base. Particularly as a brand with a sustainability-driven ethos, hosting events - such as workshops or talks - that aim to educate and inspire about sustainability is a perfect way to share your ethos with your customers. 

    This Lesson will take you through all you need to know about preparing to exhibit at a fashion show or trade fair, or hosting other events.