Tierra: building the first ever bio-fuel jacket from castor beans, corn, Tencel and nuts

Erik Isaksson Wednesday, 1 November 2017

After the Paris Climate Change Conference where oil dependency was a hot topic, Tierra decided to take a stand and develop something so simple yet never done before: a jacket fully free from fossil-based material. The result is Deterra® Jacket – the first ever 100 % bio-based jacket including materials from castor beans, wool, corn, Tencel, cotton and corozo nuts.

In this video you'll learn:

  • Why Tierra decided to work towards a 100% biodegradable product.
  • How they overcame the struggles of sourcing sustainable and locally-produced materials.
  • Their ethos on buying less, choosing well and enjoying a product for a long time.
  • Looking at sustainability through every element of the supply chain: sourcing sustainable packaging, made in the UK, recycled materials and as local as possible.
  • Changing the way customers think - a product someone can keep for a long time and how it's important for customers to have a relationship with the product.
  • How the company have grown as a business.
  • What their main avenue to markets are.
  • Deciding price points.
  • Tips for smaller designers who want to work more sustainably.

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