Tierra: building the first ever bio-fuel jacket from castor beans, corn, Tencel and nuts
Tierra is a Swedish outdoor clothing brand known for their innovative approaches to design and environmental consciousness. In 2017, the brand turned its attention to the use of fossil fuels and took a stand by developing a jacket completely free from any fossil fuel-based material. A revelation for the performance wear market, where synthetic fabrics sourced from oil reign supreme, the Deterra Jacket caused quite a stir as the first-ever 100% bio-based jacket made from castor beans, wool, corn, Tencel, cotton and corozo nuts.
In this interview with Erik Isaksson, Product Development Manager at Tierra, we find out how the brand created a performance jacket using sustainable and locally produced materials, how they marketed the product and more about this brilliant sustainable activewear business.
In this video you'll learn:
- Why Tierra decided to work towards a 100% biodegradable product.
- How they overcame the struggles of sourcing sustainable and locally-produced materials.
- Their ethos on buying less, choosing well and enjoying a product for a long time.
- Looking at sustainability through every element of the supply chain: sourcing sustainable packaging, made in the UK, recycled materials and as local as possible.
- Changing the way customers think - a product someone can keep for a long time and how it's important for customers to have a relationship with the product.
- How the company have grown as a business.
- What their main avenue to markets are.
- Deciding price points.
- Tips for smaller designers who want to work more sustainably.
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