The Very Good Bra: The world's first zero post-consumer waste bra
Setting high expectations and meeting them, The Very Good Bra, designed and developed by Stephanie Devine, is a radical innovation in upcycling and has become the world’s first zero post-consumer waste bra. Stephanie launched her business with a Kickstarter campaign in 2018 and attracted a brilliant 700 purchases in just 30 days. The brand specialises in wire-free bras in natural fibres and proper cup sizes. Contradicting the wasteful practices of the apparel industry, Stephanie’s in-depth research and development of her prized product, show that zero-waste lingerie can be achieved.
In this video, you’ll learn the story behind Stephanie’s exciting startup biz and her vision of the future in zero waste.
In this video you'll learn:
- The journey to creating a product that's 100% biodegradable - the first of it's kind.
- Overcoming the struggles of an ethical business: finances and production issues.
- What zero-waste post-production means.
- Tips and advice for building a circular business model.
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