The Very Good Bra: The world's first zero post-consumer waste bra

Stephanie Devine Thursday, 1 August 2019

Setting high expectations and meeting them, The Very Good Bra, designed and developed by Stephanie Devine, is a radical innovation in upcycling and has become the world’s first zero post-consumer waste bra.

Stephanie launched her business with a Kickstarter campaign in 2018 and attracted a brilliant 700 purchases in just 30 days. The brand specialises in wire-free bras in natural fibres and proper cup sizes. Contradicting the wasteful practices of the apparel industry, Stephanie’s in-depth research and development of her prized product, show that zero-waste lingerie can be achieved. 

In this lesson, you’ll learn the story behind Stephanie’s exciting start-up business and her vision of the future in zero waste.


In this lesson you'll learn:

  • The journey to creating a product that's 100% biodegradable - the first of it's kind
  • Overcoming the struggles of an ethical business: finances and production issues
  • What zero-waste post-production means
  • Tips and advice for building a circular business model

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