Selkie Patterns: Reinstating Our Connection with Clothing

Alexandra Bruce Sunday, 1 March 2020

Selkie Patterns is an online community and shop that encourages people to make their own clothing using sustainable methods. Their approach to fashion is all about the long-haul, whether it's choosing fabrics made in ethical and sustainable ways, providing realistic sizing charts so their customers' clothing looks and feels great for years to come, or imparting skills in dress-making and alterations through their blog and YouTube channel.

In this presentation, co-founder of the business, Alexandra Bruce talks about how DIY fashion doesn't always equate to non-wasteful practices and imparts her knowledge on how to encourage positive habits. 


In this video you'll learn:

  • How Alexandra started her business, Selkie Patterns
  • Why she feels people have lost their connection to clothes
  • The tips Selkie Patterns promote to their community for extending clothing life 

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