Rifò Lab: Circular-Fibre Fashion Made in Italy
In the world-famous textile district of the Italian city Prato, the technology for upcycling waste fabrics has been in existence for over a century. Developed as a cost-saving method for economical clothing production this method is now being implemented by Rifò Lab (Rifo = “I remake”) for their sustainably-minded fashion lines.
In this video, we chat to Rifò Lab's founder Niccolò Cipriani about how his company is transforming waste cashmere and cotton into stylish collections and the potential of upcycling for improving fashion’s impact on the planet.
In this video you'll learn:
- What upcycling entails and the benefits it has to offer for the fashion industry
- Why a circular economy doesn't automatically imply sustainability
- The processes behind Rifo Lab's upcycled collections, using a 100-year old technology from Prato
- How upcycling can support local economies
- Why upcycled styles can affect change on consumer habits of overconsumption.
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