Lora Gene: Investigation and Research (Of Silk) As A Tool For A Thriving Business

In this 35 minute conversation with Lora Nikolaeva, founder of womenswear brand Lora Gene, though our focus was on why the brand use silk in their collections, the discussion turned to one of business theory; how can you as an entrepreneur ensure your business thrives. The answer lies in conducting research and making time to investigate. The silk industry is incredibly complex, with many contrasting opinions over what is best (as with all fibres), and so in this interview, Lora dives into key issues that you may not have considered when making decisions for your designs, such as innovations in what silk fibre can be used for, and that no silk can be cruelty free.