Ilona Anthony: Launching A Bricks-And-Mortar Fashion Boutique

Charlie Bradley Ross Monday, 1 January 2018

This is a 35 minute Lesson with Ilona Marasea, a fashion store owner in Melbourne, Australia. We dive into the world of setting up a bricks and mortar fashion retail store, even as a retired person, with lots of brilliant tips on how to set up your store and attract your ideal client. Note, Ilona Anthony the shop is no longer open.


In this Lesson you will learn:

  • The benefits of a physical store
  • Tips on opening your own shop, including interior design considerations
  • Marketing a shop as a single entrepreneur
  • How to find brands to stock

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