Kristen Anderson: Building A Meaningful Intimate Apparel Business

We were joined for a thoroughly enjoyable chat with experienced intimate apparel and swimwear all-rounder, Kristen Anderson.

Having worked in the industry for 10 years for many different brands, Kristen's own US-based design and development studio, Krstn Ndrsn, is aimed at fashion business start-ups looking for guidance. With a wealth of experience, hot perspectives and invaluable knowledge, this is a whopping interview to get stuck in to whether you're just looking to start a business, or interested in swim and lingerie specifics.

In this lesson you'll learn:

The importable and value in industry experience
How to take an idea for something missing from the market, and turn it into a brand
Understanding design, trend and colour to create products with longevity - and bring in profits
Trends in swimwear and lingerie
Design flaws in lingerie, such as underwires and sleavage
About production, printing and dyeing in the US
The value in working with a business coach or development studio when starting out
The importance in finding the right platform for your core values, and storytelling those why's

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