Kristen Anderson: Building A Meaningful Intimate Apparel Business

Kristen Anderson: Building A Meaningful Intimate Apparel Business

Kristen Anderson Saturday, 1 August 2020

We were joined for a thoroughly enjoyable chat with experienced intimate apparel and swimwear all-rounder, Kristen Anderson.

Having worked in the industry for 10 years for many different brands, Kristen's own US-based design and development studio, Krstn Ndrsn, is aimed at fashion business start-ups looking for guidance. With a wealth of experience, hot perspectives and invaluable knowledge, this is a whopping interview to get stuck in to whether you're just looking to start a business, or interested in swim and lingerie specifics.

In this lesson you'll learn:

  • The importable and value in industry experience
  • How to take an idea for something missing from the market, and turn it into a brand
  • Understanding design, trend and colour to create products with longevity - and bring in profits
  • Trends in swimwear and lingerie
  • Design flaws in lingerie, such as underwires and sleavage
  • About production, printing and dyeing in the US
  • The value in working with a business coach or development studio when starting out
  • The importance in finding the right platform for your core values, and storytelling those why's

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