Jake + Maya [Kids]: Clothes that Grow with Kids

Jake + Maya [Kids]: Clothes that Grow with Kids

Monday, 1 June 2020

In this lesson we talked with Tze Ching Yeung, founder of Jake + Maya [Kids], a sustainable children’s clothing brand with an ethos founded in fast-growing kids and slow fashion. Tze Ching shares with us the difficulties of trying to scale her labour of love, a conscious clothing brand for kids and how she leveraged that experience to create a zero-waste label aimed at improving how children (and adults) use their clothing.

In this lesson you'll learn:

  • The challenges of scaling a business vs. growing a business you love
  • Helping this generation (and the next) change their relationship to clothes
  • Experimenting and pivoting your direction as a fashion brand
  • Crowdfunding a fashion brand
  • Words of advice for designers who want to follow their own path in children’s clothing

Login to view this lesson. Not a Professional Member of The Sustainable Fashion Collective?

Find out more here or, click to enjoy our free articles before upgrading