Jake + Maya [Kids]: Dealing with Growing Pains When Scaling Your Business

Tze Ching Yeung Monday, 1 July 2019

In this episode, we talked with Tze Ching Yeung, founder of Jake + Maya [Kids], a sustainable children’s clothing brand with an ethos founded in fast-growing kids and slow fashion. Tze Ching shares with us the difficulties of trying to scale her labour of love, a conscious clothing brand for kids and how she leveraged that experience to create a zero-waste label aimed at improving how children (and adults) use their clothing.

About the speaker:

Tze Ching Yeung founded Jake + Maya [Kids], a slow fashion brand for fast-growing kids that aims to reduce textile waste with clothes that grow with children. Jake + Maya’s creative take on kid's fashion inspires a make-do-and-mend mindset by incorporating extension and mending features into the garments, as well as using environmentally friendly manufacturing processes and zero-waste pattern cutting.

Find Tze Ching at:


Instagram: @jakeandmaya

In this video you'll learn:

  • The challenges of scaling a business vs. growing a business you love
  • Helping this generation (and the next) change their relationship to clothes
  • Experimenting and pivoting your direction as a fashion brand
  • Crowdfunding a fashion brand
  • Words of advice for designers who want to follow their own path in children’s clothing

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