Infantium Victoria: Changing The Mindset Around Sustainable And Ethical Fashion

Infantium Victoria Monday, 1 June 2020

Infantium Victoria is a childrenswear brand that focuses on high-end, organic kids' fashion with a romantic, nostalgic feel. In the first half of this two-part video, we were thrilled to catch up with the brand's dynamic co-founders, Julia and Dinie (who are also members of The Sustainable Fashion Collective), on their experiences at trade shows, getting stocked, transparency, and the importance of customer feedback. 

This is a two-part interview. Watch part two here.

In this video you'll learn:

  • Why Infantium Victoria decided to make childrenswear the focus of their sustainable fashion brand
  • What sets their brand apart from others out there on the market
  • Advice for brands attending trade shows and how to get the attention of your customer in a large crowd
  • How to navigate transparency with your stockists

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