Infantium Victoria: Changing The Mindset Around Sustainable And Ethical Fashion

Infantium Victoria is a childrenswear brand that focuses on high-end, organic kids' fashion with a romantic, nostalgic feel. In the first half of this two-part video, we were thrilled to catch up with the brand's dynamic co-founders, Julia and Dinie (who are also members of The Sustainable Fashion Collective), on their experiences at trade shows, getting stocked, transparency, and the importance of customer feedback.

This is a two-part interview. Watch part two here.

In this video you'll learn:

Why Infantium Victoria decided to make childrenswear the focus of their sustainable fashion brand
What sets their brand apart from others out there on the market
Advice for brands attending trade shows and how to get the attention of your customer in a large crowd
How to navigate transparency with your stockists

Login to view this lesson. Not a Professional Member of The Sustainable Fashion Collective?

Find out more here or, click to enjoy our free articles before upgrading