HOTELMOTEL: Handcrafted Unisex Sneakers

HOTELMOTEL: Handcrafted Unisex Sneakers

Niki Jessup Wednesday, 1 September 2021

This is a 16 minute interview with Canada-based footwear brand HOTELMOTEL who talk through the challenges and opportunities found within a small shoemaking business. Gain insight and thoughts on how to create a footwear label with creativity, customer engagement, disassembly and material direction in mind - and how to launch a sneaker line without any technical expertise.

In this interview you will learn:

  • About the story behind HOTELMOTEL’s conception and the brands ethos and mission
  • The challenges and opportunities that come with small production runs
  • Insights into the shoemaking process and considerations pertaining to disassembly 
  • Working with leather vs working with new materials and synthetic alternatives 
  • Tips for designers considering launching a footwear range

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