Holition: Shaping The Consumer Experience Online And Offline

Jonathan Chippindale Tuesday, 1 December 2020

Jonathan Chippindale is the Chief Executive of Holition, an award-winning digital retail agency that shapes the future of consumer experiences in fashion and beauty industries by humanising technology. "Part think-tank, part digital studio, Holition is a synthesis of retail experts, scientists, film-makers, artists, mathematicians, UX designers, technologists and other curious minds applying their cross-discipline knowledge to deliver innovation."

In a world that was veering ever faster towards digitisation in all aspects of life, it could be argued that no matter what type of business you have, you must have an online presence. And yet, there is so much noise, and so many avenues for shopping, that it is difficult to navigate and digest where you should place yourself. There is also the issue with relinquishing your physical space in order to be fully digital - as even just one area is time-consuming. But, in a time when many brick and mortar stores have had to shut doors due to the effects of the COVID-19 pandemic, if you still have access to that space, how do you ensure it stays relevant for your brand and the consumer's experience?

This interview was part of a wider panel discussion filmed in October 2020, with additional guests Sam Mabley and Zak Avery. You can watch the webinar in full here.


In this lesson you'll learn:

  • What a digital agency can do for fashion brands
  • The business of physical and digital retail for luxury fashion
  • How we can influence connectivity in both physical and online spaces
  • The affect of Brexit on a global business
  • Opportunities for luxury brick and mortar stores in retaining footfall
  • Whether or not authenticity requires face-to-face interactions

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