Cubitts: The Spectacle Makers Reframing Waste

Changing perceptions of waste materials and throwaway habits is core to the strategy of modern spectacle brand Cubitts. For the past two years, founder Tom Broughton and his team have been developing the concept of sustainable eyewear. They recently launched a new collection, “Redux”, with frames made from wool, potato and plastic waste among others,

In this interview, we chatted to Tom about consumer perceptions of waste, what it’s like to work with innovative materials and how he sees the future of the industry.