The Little Loop: Kids Clothing Rental

Charlotte Morley Monday, 1 June 2020

Propelled by an increased interest in sustainability among consumers, clothes rental businesses have taken off in recent years and the market is booming. We're familiar with the benefits to customers - less waste, more choice, affordable access to higher-value goods - but what's in it for brands?

Founder Charlotte Morley joined us for our monthly networking event to talk about her new business, The Little Loop, which offers a circular model for sustainable and ethical children's clothing brands to partake in so parents can rent their kids' wardrobes on a subscription basis.


In this video you'll learn:

  • About The Little Loop's clothing rental platform and what they offer brands and consumers
  • The staggering facts around waste generated by the children's clothing industry
  • The environmental benefits of renting clothes, particularly children's clothing as opposed to buying new
  • Why a sustainable kids clothing brand might want to partner with a rental platform like The Little Loop
  • Charlotte's vision of a circular model for kidswear and how this might create an appetite for a similar adult market

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