How to Create an Activism Campaign

How to Create an Activism Campaign

Charlie Bradley Ross Wednesday, 1 February 2023

We've established that everyone can be - and on some level already is - an activist. But what if you want to campaign for change? Where do you start?

In this lesson, we draw on the advice of activist Gina Martin to bring you a series of things to consider when planning and running an activism campaign. Think of it as your campaign checklist. And then get out there and fight for what you believe in!

In this video, you'll learn:

  • How to plan and prepare for a campaign 
  • The structure to plan a campaign
  • What Gatekeepers are, and why they are important 
  • Tips on branding, pitching to the press and interviews
  • Tips on public speaking 

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