Why Studying Trends Is Integral To A Sustainable Fashion Brand
Crucial to our understanding of the market and our customers' preferences, trends drive every industry globally. And nowhere else can the direct correlation between trend forecasts and decision-making be seen more clearly than in the fast-paced fashion world.
Rather than being the antithesis of why you are here - to recognise, understand and implement responsible business practices - trends will give you the freedom to assert your unique selling point and business purpose. How will your product or service support what your customer requires? What will your product or service bring to the world? Why does your product or service deserve to be used ahead of your competitors?
In this Lesson, with the guidance from entrepreneur Charlie Bradley Ross, we look at the importance of trends in fashion and how to conduct trend research to suit your business proposition as you develop and grow.
In this Lesson, you will learn:
- Why it is essential to look at trends
- How you can follow trends and still be sustainable
- How to conduct trend research
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Fundamental Considerations For Ethical PR And Communicationswith The SFC Team
Communications are all the channels you use to present your product or service to the world. As a responsible business, you could be even further scrutinised in your endeavours to deliver a sustainable or ethical product. Therefore, being confident in creating compelling copy that sells, understanding how to approach journalists, and knowing what to do when working with a PR agency will all help strengthen your business's communication.
In this Lesson, with the guidance of guest experts, we explore the fundamental considerations for ethical PR and communications. Hear from strategic copywriters Tom Hunt and Sabine Harnau, PR agencies Lacuna Lab and Orchard and Broome, journalist Bel Jacobs, and FinTech expert Lenna Lou.