Why Studying Trends Is Integral To A Sustainable Fashion Brand

Why Studying Trends Is Integral To A Sustainable Fashion Brand

Charlie Bradley Ross Friday, 1 April 2022

Crucial to our understanding of the market and our customers' preferences, trends drive every industry globally. And nowhere else can the direct correlation between trend forecasts and decision-making be seen more clearly than in the fast-paced fashion world.

Rather than being the antithesis of why you are here - to recognise, understand and implement responsible business practices - trends will give you the freedom to assert your unique selling point and business purpose. How will your product or service support what your customer requires? What will your product or service bring to the world? Why does your product or service deserve to be used ahead of your competitors?

In this Lesson, with the guidance from entrepreneur Charlie Bradley Ross, we look at the importance of trends in fashion and how to conduct trend research to suit your business proposition as you develop and grow.

In this Lesson, you will learn:

  • Why it is essential to look at trends 
  • How you can follow trends and still be sustainable 
  • How to conduct trend research 

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