Exhibiting At Fashion Shows And Hosting Ethical Events
Exhibiting at fashion shows and trade fairs is a natural step toward growing a business and increasing sales. Daunting though it may seem at first, exhibiting at shows and fairs is a rewarding way to improve customer relations, particularly in a world as digital-centric as the one in which we live. Showcasing your products and meeting customers in real life is one of the best ways to combat our increasing reliance on digital media.
Hosting events that may not have a product focus at their core is another way brands are growing their customer base. Particularly as a brand with a sustainability-driven ethos, hosting events - such as workshops or talks - that aim to educate and inspire about sustainability is a perfect way to share your ethos with your customers.
This Lesson will take you through all you need to know about preparing to exhibit at a fashion show or trade fair, or hosting other events.
In this Lesson, you will learn:
- How to choose a fashion or trade show at which to exhibit
- Some tricks for effective visual merchandising at shows
- How to communicate about your brand at trade fairs
- About hosting events as a way to promote your brand
- Why utilising the power of your community is essential, and how you can make the most of it
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Why Studying Trends Is Integral To A Sustainable Fashion Brandwith Charlie Bradley Ross
Crucial to our understanding of the market and our customers' preferences, trends drive every industry globally. And nowhere else can the direct correlation between trend forecasts and decision-making be seen more clearly than in the fast-paced fashion world.
Rather than being the antithesis of why you are here - to recognise, understand and implement responsible business practices - trends will give you the freedom to assert your unique selling point and business purpose. How will your product or service support what your customer requires? What will your product or service bring to the world? Why does your product or service deserve to be used ahead of your competitors?
In this Lesson, with the guidance from entrepreneur Charlie Bradley Ross, we look at the importance of trends in fashion and how to conduct trend research to suit your business proposition as you develop and grow.