Examining Your Customer Service And Aftercare Procedures

Examining Your Customer Service And Aftercare Procedures

The SFC Team Friday, 1 April 2022

A key element of keeping your business on track is retaining those customers you have already worked so hard to claim. So understanding the best approaches to customer service is one way to build trust, maintain loyalty, and increase your positive reputation. Customer service covers everything from before a customer chooses to shop with you to the procedures after they have long since shopped - and especially for a sustainable brand, you want to know that the effort in developing a kind product has not (literally) gone to waste.

In this Lesson then, we address customer service methods, including customer support, tack back schemes, loyalty programs, and repair services. We have case studies from brands implementing these top practices, including MUD Jeans denim brand, online marketplace Staiy, and footwear brand VYN.ONE. Plus additional resources for further guidance.

In this Lesson, you will learn:

  • What customer service is, and how it is different to customer support
  • About loyalty programs and how fashion brands are using them to foster repeat sales 
  • How take back schemes can encourage circularity 
  • About how to offer repair services to build trust

Login to view this lesson. Not a Professional Member of The Sustainable Fashion Collective?

Find out more here or, click to enjoy our free articles before upgrading

Next Lesson

  • Improving Your Website [Checklist]

    with The SFC Team

    Your website is the most powerful sales tool available to you, and this checklist is designed to make sure that you are making the most of the opportunities it presents for drawing in new clients and making sales. Here, we bring you our checklist of everything to consider to optimise your website for sales. From the homepage to the very depths of the back end, we leave no stone unturned, so dive in to make sure your website is working as hard as it possibly can for you.