Launching into New Markets: Considerations Post Covid
Maria Pesin
Tuesday, 3 May 2022
Maria Pesin is a senior apparel industry executive with over 30 years of field experience and is responsible for launching and growing several multimillion-dollar fashion businesses, including Sienna Studio and the Jessica Simpson brand. She is the founder of New York based sales consultancy, Vibe Consulting.
In this lesson, we build on Maria's previous lesson, which gave a comprehensive introduction to launching into the US. Here, she updates that information for a new, post-Covid shopping environment.
In this video, you'll learn:
- How covid has impacted buying and selling in the US
- The importance of social media platforms as sales tools in the US
- Which regions of the US to target
- Other global areas which are up and coming shopping locations
Login to view this lesson. Not a Professional Member of The Sustainable Fashion Collective?
Find out more here or, click to enjoy our free articles before upgrading
Next Lesson
-
Merging with or Being Bought by Another Business
with The SFC TeamRead More...Summary
Merging with or being bought by another business might be a natural step in the growth of your company - and one that you might want to seriously consider. However, it does not come without its potential challenges, most notably, the legal considerations necessary to ensure that both parties are happy with the arrangement.
In this video, corporate lawyer Paul Taylor, from Fox Williams, a law firm specialising in fashion business law, explains the basics behind being bought by or merging with another business.