Launching into New Markets: Considerations Post Covid

Launching into New Markets: Considerations Post Covid

Maria Pesin Tuesday, 3 May 2022

Maria Pesin is a senior apparel industry executive with over 30 years of field experience and is responsible for launching and growing several multimillion-dollar fashion businesses, including Sienna Studio and the Jessica Simpson brand. She is the founder of New York based sales consultancy, Vibe Consulting

In this lesson, we build on Maria's previous lesson, which gave a comprehensive introduction to launching into the US. Here, she updates that information for a new, post-Covid shopping environment. 

In this video, you'll learn:

  • How covid has impacted buying and selling in the US
  • The importance of social media platforms as sales tools in the US
  • Which regions of the US to target 
  • Other global areas which are up and coming shopping locations 

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