Exploring New Markets: Doing business in the US with Maria Pesin
Maria Pesin has grown businesses to over a million dollars in revenue and is a senior apparel industry executive with over 30 years of field experience. She founded Vibe Consulting to help entrepreneurs make sense of the massive changes taking place in the fashion industry.
According to a report by Nielsen, nearly half of US consumers say they would "definitely or probably change their consumption habits to reduce their impact on the environment", making the US market a consistent growth opportunity for sustainable business.
Crossing the Atlantic may seem like an overwhelming challenge when you don’t know where to start. Our webinar with Vibe Consulting covers many practical tips for preparing to break into the US market.
In this video you'll learn:
- Hiring independent sales reps to manage and sell your product.
- How to ask sales reps to manage sales and how they work.
- Checking credit on stores in advance.
- Sustainability from the US perspective.
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Launching into New Markets: Considerations Post Covidwith Maria Pesin
Maria Pesin is a senior apparel industry executive with over 30 years of field experience and is responsible for launching and growing several multimillion-dollar fashion businesses, including Sienna Studio and the Jessica Simpson brand. She is the founder of New York based sales consultancy, Vibe Consulting.
In this lesson, we build on Maria's previous lesson, which gave a comprehensive introduction to launching into the US. Here, she updates that information for a new, post-Covid shopping environment.