The Impact Of Fair Trade On Reducing Poverty And Increasing Empowerment

Jette Ladiges Friday, 1 January 2021

The World Fair Trade Organisation (WFTO) is a global organisation comprising 401 member organisations, all committed to improving the livelihoods of economically marginalised groups. 

In this Lesson, with Jette Ladiges, Partnerships Manager of the WFTO, we learn what role the organisation plays in reducing poverty, in campaigning for the rights of farmers, workers and SMEs, and in addressing gender equality via their democratic community of member organisations working across the world.


In this video you'll learn:

  • About the work of the World Fair Trade Organisation (WFTO) and what it means to be one of its community business members
  • How "fair trade" is defined by the WFTO
  • The different ways of gaining fair trade verification as a business
  • What advantages fair trade verification offers to a social enterprise
  • What is meant by "economically marginalised" and who qualifies for support
  • About becoming a member organisation of the WFTO

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Next Lesson

  • Supportive Solutions To Restore Regional Weaving Practices

    with Dianoshiya Dorothy Clement
    Summary

    Weaver and designer Dianoshiya Dorothy Clement joins us to introduce her work with artisans in the Chennimalai province of the Tamil Nadu region of India. With the population of weavers decreasing due to lack of demand and increase in faster textile production elsewhere, there needs to be sympathetic solutions that will provide the craftspeople with both income and creativity to restore the pride in this profession.

    This is a beautiful explanation of how to work supportively with an artisan community, along with insight into the affects of declining production on poverty levels. The lesson also includes a film from Dianoshiya that gives you a real look at what handloom weavers do. 

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