The Impact Of Fair Trade On Reducing Poverty And Increasing Empowerment

The Impact Of Fair Trade On Reducing Poverty And Increasing Empowerment

Jette Ladiges Friday, 1 January 2021

The World Fair Trade Organisation (WFTO) is a global organisation comprising 401 member organisations, all committed to improving the livelihoods of economically marginalised groups. 

In this Lesson, with Jette Ladiges, Partnerships Manager of the WFTO, we learn what role the organisation plays in reducing poverty, in campaigning for the rights of farmers, workers and SMEs, and in addressing gender equality via their democratic community of member organisations working across the world.

In this lesson you will learn:

  • About the work of the World Fair Trade Organisation (WFTO) and what it means to be one of its community business members
  • How "fair trade" is defined by the WFTO
  • The different ways of gaining fair trade verification as a business
  • What advantages fair trade verification offers to a social enterprise
  • What is meant by "economically marginalised" and who qualifies for support
  • About becoming a member organisation of the WFTO

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