Microfibres and Extending the Life of Textiles with Cora Ball
Rachael Z. Miller
Sunday, 1 March 2020
Recent studies have shown the frightening impact of washing clothes on the environment, through the shedding of tiny plastic particles, or microfibres, into our water streams. The plastic fibres that make up synthetic garments come loose when subjected to a range of conditions in the washing process, from heat, to water, to the momentum of the spin cycle.
Addressing this problem with a practical solution is Rachael Z. Miller, who is the co-inventor of the world's first microfibre catching ball: the Cora Ball. We were so excited to get the inside scoop on how to get the best use out of the Cora Ball as well as hear Rachael's take on how designers and consumers can work together to extend the lifespan of clothes.
In this video you'll learn:
- What the Cora Ball is and what it does to reduce the impact of microfibre shedding
- What affects how many microfibres are shed from clothes during a wash
- How to get the best results from the Cora Ball
- How designers can reduce microfibre shedding early on
- Ways of highlighting the issues around microfibre shedding to consumers
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The activewear market is booming. Whether we're talking high-performance gear or just athleisure, the trend for comfortable, durable and stylish sportswear has sky-rocketed in recent years. If you're looking to launch your own sustainable activewear brand into this competitive marketplace, doing your research and having a strong understanding of your target customer is crucial. In this video, fashion consultant Vicki Wallis, talks through the key areas you need to think about before you create your business plan.