How to design and make clothing that lasts forever: panel discussion with The Seam, Selkie Patterns and Socko

Stephanie Steele Sunday, 1 March 2020

Consumer attitudes towards clothing today means that garments are frequently discarded and rarely repaired. So what can designers and fashion brands do to change this? Encouraging people to love their clothing and to better understand how to care for them is currently the mission of an ever-growing community of sustainable fashion industry members.

In this panel discussion with Layla Sargent of The Seam, Emma Mathews of Socko and Alexandra Bruce of Selkie Patterns, we learn why extending the life of clothing and textiles is so important when it comes to sustainability, as well as their favourite methods for bringing consumers onboard with repair schemes and more considered wardrobe choices.


In this video you'll learn:

  • What businesses and brands can do to encourage consumers to extend the life of their clothing
  • Different approaches to educating people about repairing and also making clothes from scratch in a way that ensures their longevity
  • The most common issues seen in clothing not made to last, and how designers and makers can counteract this
  • Why sizing is so problematic in causing clothing to be discarded 

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Next Lesson

  • Alternative repair methods: Visible mending and the beauty of the broken

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    Summary

    In the past few years, 'visible mending' has taken off as a craft in its own right, with workshops teaching the technique popping up everywhere, from our favourite retail stores to museums and galleries. Tom van Deijnen, who is better known as Tom of Holland, has been repairing clothes all his life and understands this beautiful, but also highly practical craft better than most.

    In this Q&A with the textile artist and visible mending expert, we hear Tom's take on how repairing in this way can encourage greater connections with our clothing and discourage throwaway culture in an era of Fast Fashion.

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