The Organic Sheepskin Tanning Process
This is an 18 minute lesson where we continue on with Mark Raymond, owner of Neville Farm and Organic Sheepskins, to understand how the organic tanning process differs to a conventional one, and what the benefits and drawbacks are either way. We look specifically at the steps taken to organically tan a raw sheepskin, the certifications that validate the organic claims (for the farm and for the process), and what the pricing structure is like for such a product. Mark also explains why his sheepskins are NOT suitable for fashion - or at least in their current form - with visual examples of sheepskins so that you can recognise the variety of possible applications for such a material.
This is part two of Mark's lessons, with the first one covering the UK sheepskin industry, and how regenerating land and working organically can positively impact the climate. Find Part One here.
**Please be aware that the video and key takeaways contain descriptions of processes within the leather and meat industries.**
In this lesson you'll learn:
- The steps involved in organically tanning a sheepskin
- What the certifications assess and validate, and how this compares to a conventional farm or tannery
- The applications that Organic Sheepskins' products can be used for, and why specifically they may not be suitable for fashion products
- Pricing of UK byproduct, organically-reared and organically tanned sheepskins
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Five Tips On Pricing To Help You Not Just Survive, But Thrivewith Catherine Erdly
In this lesson, entrepreneur Catherine Erdly takes us through five short snappy tips that you should adhere to when considering pricing for your product business - especially helpful when there is a lot of noise and pressure to run promotions and discount.
Catherine has over 20 years experience working with product businesses of all sizes from high street names (such as Paperchase, Laura Ashley and Coast), to some of the most exciting new independent businesses. She helps product businesses grow their sales, manage their stock, and build lasting businesses through 1-2-1 mentoring and her membership platform, The Resilient Retail Club.