Hosting an Ethical Event
In this video series, Rachel Kan takes you step-by-step through the four main phases of organising a conscious fashion event from the ground up, through planning, organising, promoting, to hosting an event.
In the fourth and final video, Rachel shares her experiences of hosting an event, how to stay on top of your checklist and preparing for last minute hiccups on the day. Finally, discover ways to maximise the potential impact of an event after it takes place and how to keep the momentum going.
In this video you'll learn:
- Staying on top of behind-the-scenes logistics to keep your event running smoothly
- How to prepare for the unexpected!
- Setting up a good welcome area
- How to make the most of your lists
- Creating a fun and energetic atmosphere
- Follow-up tasks to keep the momentum going
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Nurturing Virtual Communities & Planning Eventswith Sian Conway
Virtual communities hold an astonishing amount of potential for developing your business. You have the power to reach people all around the world, direct from your own computer - and when those people start talking about your brand, that's when you start to build your own community.
Here to tell us all about how to spark those conversations (and keep them going!) is Sian Conway, the Founder and Director of the brilliant #EthicalHour - an online community built from a weekly Twitter conversation and Sian's desire to learn more about sustainability. Her first-hand experience in building the amazing Ethical Hour community meant we just had to get her involved in this month's masterclass all about nurturing online and in-person partnerships.
Sian shares her wealth of knowledge of all things sustainable in her roles as an Ethical Marketing Strategist and Business Mentor for brands that “do good", plus through her blog and podcasts. In this segment she offers her brilliant advice directly to our members on running online and offline events, including tips on reaching new audiences, and advice for finding sponsorship partnerships.