Using Speculative Design In Your Business To Activate Holistic Systems Change

Dian-Jen Lin Monday, 1 November 2021

This 33 minute Lesson from the Co-Founder of transdisciplinary design research lab and consultancy, Post Carbon Lab, will address notions of design theory that you may have heard of, though not had the chance to put into practice. Dian-Jen Lin (or DJ), is both a designer and researcher with a background in fashion, who started developing a microbial dye and photosynthetic coating that could be used commercially. Starting with the question of "how can fashion be ecological", this biohacking consultancy have been able to apply speculative R&D to this thinking, and enable projects to come to life that nudge consumer habit into also asking these bigger, holistic questions.

Without being in the academic space, often these questions about design theory feel irrelevant. You're just a designer, right? Jump into this lesson to appreciate how integral it is for you and your business to recognise the role it can play in activating systemic change within fashion and other sectors. You will also hear about the really cool microbial dyes and photosynthetic coating.

In this Lesson you will learn:

  • Who Post Carbon Lab is, and the sectors they work in
  • About their microbial colouration and photosynthetic coating
  • Why spending time and funding on R&D could be useful to your business
  • Key design theories: design nudges, speculative design and systems thinking
  • How to put design theory into practice within a business to raise awareness and participation

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Next Lesson

  • Implementing Circular Design Practices

    with Aurélie Fontan

    Designer, maker and biotech innovator Aurélie Fontan joins us to impart wisdom on how to implement circular design practices in your fashion business. Learn about what circularity looks like now for fashion, and speculatively what it could be in the future. Address considerations including materials, sourcing and manufacture, and if there should be special considerations depending on your product category.

    Aurélie also introduces Mykkö, a lab-grown mycelium leather that supports local regenerative systems, and low impact slow production methods.

    The guidance given here is practical and grounded in experience, so you can take it away already and implement it into your existing or startup business.