The Importance of Working with Cotton
We've heard how cotton affects millions of people across the world from a host of experts at the World Food Programme, Traidcraft Exchange and the GVK Society for Rural Development. In this 9-minute Lesson, we bring together the key clips from these conversations and delve into the reasons working with cotton has a positive impact in terms of providing employment and contributing to socio-economic development when done in the right way.
Watch the video and read the Key Takeaways to learn more.
In this video you'll learn:
- About cotton's decline in recent decades as it competes with synthetic fibres and the global socio-economic impact of this
- How to empower small farming communities to gain a market foothold
- About common misconceptions of cotton farming, including its water consumption and social impacts
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How to Ensure Positive Impact When Working with Cottonwith Charlie Bradley Ross
In our previous Lessons, we explored the positive impact working with cotton can have. But how do you as a business ensure that you are working with the right producers and in the right way? Ensuring your materials are high quality, from trusted sources and align with your brand's principles will set you off on the right course to successfully navigate the complex world of cotton. Find out how in this 27-minute Lesson.