Implementing an end-to-end service to improve wellbeing and reduce consumption
Ali El Idrissi
Monday, 1 June 2020
From the outside, UpChoose looks like a simple baby clothing rental platform, but delve a little deeper and you'll soon see that its Founder set out to do more than offer a convenient and cost-effective way of accessing premium sustainable brands.
We spoke to UpChoose Founder and CEO, Ali El Idrissi, about his vision of an end-to-end-service which stretches far beyond organic babygrows and booties and challenges traditional consumer habits, improving well-being and making more space for key life moments.
In this video you'll learn:
- The mission Founder and CEO Ali set out to achieve by starting his business UpChoose
- Why UpChoose is more than just about offering a baby clothes rental service
- How to UpChoose model works, how Ali decided on this model and why he started with 0-24 as his target age range for the clothes they offer
- The unique way UpChoose partners with brands, contributing to
Login to view this lesson. Not a Professional Member of The Sustainable Fashion Collective?
Find out more here or, click to enjoy our free articles before upgrading
Next Lesson
-
Creating Newborn and Baby Everyday Essentials with Offset Warehouse
with Charlie Bradley RossRead More...Summary
A side hustle or creative business usually comes from a place of experience; noticing that there is a gap in the market, or something you use doesn't quite function as well as it could, or there are more suitable material options available. For this reason we have brought you essential baby and maternity items you can make yourself. It may just be the inspiration required to take your idea to the next level.
In this video, Charlie Bradley Ross takes you through the items she made for herself and soon-to-come baby. Struggling to find certain items in the shop due to the Covid-19 pandemic, or finding the queues made it unrealistic (even online), Charlie raided her fabric offcut box. The beauty of these items is that they can be made from leftovers, and yet also due to their simplicity can pave the way to exploring ethical and sustainable fabrics without much pattern cutting or sewing experience.